I have a fairly little website. I don’t get hundreds of thousands of visitors every month or generally see big spikes in traffic. If my graphs show a slow and steady incline up and to the right, I’m pretty happy.
Quality traffic over quantity interests me the most.
That said, there was one blog post that generated the most views overall this past year. I wrote it late into the night, much like how I’m writing this one, and didn’t think anything of it.
I liked it. But I didn’t think it was ground-breaking.
That post on blogging is still quite often my most visited page of any random day. And I wrote it almost a year ago.
I thought I’d break down the analytical reasons why it’s performed so well, along with my own hunches that are — well — a little more gut-based.
How I managed to get 6,217 views from a single blog post:
Reason #1: The topic
Without realizing it, I wrote about something that people desperately wanted help with. If the topic itself wasn’t intriguing to a large portion of my audience (and about 75-80% of my audience is photographers), then its performance would have suffered right out of the gate.
Reason #2: Findability
If you Google “blog topics for photographers” this post is #1 and has been since a few days after I hit publish. Since photographers are actively searching for info on this, being in a top-ranking spot helps this post and the rest of my website get found by people that don’t already know me.
Reason #3: Sharing
I recall being at a loss for how to end this post while writing it. I didn’t want to lame out and end it with something as dull as “enjoy!” or “now, go write on your damn blog!” Instead, I settled on asking people to share it. I’m certain this had a huge role in its traffic level. The next time you write a great post, don’t just assume people will think to share it. Instruct them to.
Reason #4: Pinning
While sharing and pinning are similar, the impact of traffic from Pinterest made up 47% of the total blog post views. That’s huge, considering my Pinterest following is an abysmal 553 people. This proves that a large following doesn’t make or break success on Pinterest.
This deserves some further explanation.
The Pin I made when I shared the post on Pinterest is on the right. It follows the general rules of top performing pins (vertical orientation, colors, and easy-to-read text). I didn’t just slap a link up on Pinterest. I took the time to make a special Pin to help market the content better.
This Pin got repinned by some people with rather large followings. And that’s all it takes for a single Pin to take off and get repinned every day for almost a year.
Reason #5: Luck
If I didn’t have access to my own website analytics and you asked me which one of my blog posts had the most traffic, I wouldn’t choose this one. Instead, I’d name some intellectual post on marketing that only two people read. I’m pleasantly surprised this particular post performed so well, and in addition to the tips mentioned above there are two more important takeaways:
- It proves that sometimes you just don’t know what will resonate with your audience (or your audience’s audience).
- It also proves that writing, creating, and testing a lot of content is where you’ll find some proof. You never know what will work (and what will fall flat).
If I was looking to write another e-book, I might write it on blogging. I have all the proof I need that people like this idea (and all the proof I need that people don’t like overly intellectual content, too!). Writing and watching what resonates is a great means of testing new ideas.
Learn something new from this article?
Take a minute to share this post with your followers.
See what I just did there?